While it is true that blindly diving into PPC can be an expensive mistake, as long as you have professional guidance, this form of advertising can provide an attractive ROI for almost any size budget.
Another major misconception is that you have to choose PPC or SEO. In fact, these two methods may actually complement each other. Whether you have found a new site or have just decided to start investing in SEO, building organic traffic takes time. So instead of being impatient, you can now use PPC to get traffic. And even once the organic traffic starts flowing, you can continue to use PPC such as deciding which terms are worth investing with SEO.
So now that we have cleared those misconceptions, let’s take a look at some other big advantages of PPC that can be brought to the table:
Easy to measure
One of the many businesses is hesitant to use some form of advertising as it is very difficult to track their results. One scenario that is actually quite common is for a business to invest heavily in advertising and experience a boost, only to later discover that the boost came from a different source.
What’s good about pay per click advertising is there is no ambiguity about where your money is going. You will be able to see the exact results for each PPC dollar you spend. Even with basic analysis, you will be able to see how many people clicked on your site, what they did and if they took action like signing up for your email list. And with a slightly more sophisticated platform, you can also track activity from PPC users who eventually convert multiple times after visiting your site.
Instant scale up or down
Unlike other forms of advertising, PPC does not require a large upfront commitment. Instead, you enjoy a very elastic budget. You can start small enough, and then scale up quickly once you see that something is working quite well.
Very good targeting
Although national advertising matters for big brands, it is a waste for any business that targets only a specific area. Another attractive aspect of PPC advertising is that you do not have to waste money on people who are outside your service area. Instead, the traffic you drive can only be restricted to those who have more chances to become customers.
This is a syndicated copy of the original article posted in WebStrategyPlus.
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